Case Study

Airtel's Brand Story with 3D Product Visualization

Airtel, a leading indian telecom operator, approached us to create a content plan for their upcoming products in the Home security and surveillance space. They wanted us to create their product assets in 3d and showcase the brand story with multiple product, lifestyle and integrated renders, that would be utilized in various brand communication channels, including product catalogs, websites, social media platforms, and marketing materials.

Read on about how we were able to build a 3D product showcase that fit the brands needs.

Content in the form of product renders and visualisations was required for Their upcoming range of home security and surveillance products.

The task was to create a library of production assets, ranging from 3d Renders & visualisations, Integrated Lifestyle images, and other content for use in their brand communication.

The product renders were created with a degree of standardisation that was effectively able to capture the brand's design guidelines.

With the recreation of the product in 3d, we were able to generate multiple, diverse options of environments and moods to capture the essence of the product.
In addition to 3D renders and visualizations, our team also produced a range of supplementary content to further enhance the storytelling experience. This included visual representations of data and information provided in a clear, easy-to-understand overview of the features and benefits of each product.

dELIVERABLES

Product Renders

For use on product pages and print and packaging media. Using 3D Product Visualisation and animation methods.

Social Media Images

Quick themed visualisations for use on social and digital media, created with 3D and Motion design tools.

Animated Product Videos

Short 10 seconders for use on digital media, Product visualisation focused. Using 3D ANimation tools like c4d and Blender.

Lottie Files

For integration on web product experiences, seamlessly merging 3d animation and web interactions.

Product Brand Film

60 seconder brand film, capturing the brands story. Building an Entire story capturing the essence of the brand.